I’m just back from a very relaxing holiday (Greece, for all you nosey parkers), which gave me plenty of time for mind-wandering and idle thought.
One thought not so idle was about London Fashion Week. In between slip, slap, slopping the sun cream and eating my body weight in feta, I contemplated where London Fashion Week currently finds itself. It’s one of our key seasonal moments and one that can indicate the state of things industry-wide. The curtain has risen on another season and my view is we’re not doing half bad.
Maybe it’s because I’m a Londoner but I do get rather bored of the widely held belief that Paris and, to a slightly lesser extent, Milan still rule the fashion roost with an undeniable and absolute power.
We – and by ‘we’ I mean LFW, as surely we all have a vested interest in our home fashion week – can now boast an incredible roster of the next generation of talent, arguably unrivalled by any of the other members of the ‘Big Four’. Kane, Katrantzou, Saunders and Pilotto, to name but a handful, are just the sort of exciting designers LFW has at its disposal to challenge the stylish status quo – and in Pilotto’s case they’re not going anywhere – while Burberry Prorsum’s continued support for London is commendable and welcome.
But maybe ‘support’ isn’t the right word. Burberry is a multimillion-pound global fashion business so I’m sure it’s not showing here out of a sense of sentimentality or duty to London – if LFW didn’t have the pull and worldwide scope Burberry simply wouldn’t show here.
In a smaller way this must have been something Preen picked up on this season as the brand returns to LFW after a five-year hiatus.
Jerry Springer style, here’s a final thought: perhaps a cry of ‘Rule Britannia’ isn’t that far away.