Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Is pureplay fashion reaching the limits of success?

Last week, online specialists Asos and Boohoo announced yet more impressive results in what is now becoming a familiar story of growth.