Parisian designer Isabel Marant has partnered with Yoox Net-a-Porter Group (YNAP) to launch an online store.
The ecommerce platform will debut with the autumn 2017 collection, comprising the Isabel Marant, Isabel Marant Etoile, bags and accessories lines.
As part of the launch, Marant has teamed up with German painter Katrin Bremermann to offer new packaging to customers. The first 500 online store customers will also be given a gift.
Marant will also present her thoughts on the current collection through a biweekly section called “La Valise d’Isabel”.
The platform, designed by Parisian creative agency June 21st, is available in six languages. It will operate with nine currencies and distribute to 101 countries.