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Isabella Oliver secures £1.4m investment

British maternitywear brand Isabella Oliver has secured £1.4m from Santander’s breakthrough programme to fuel growth and expansion at the brand.

The funding includes £700,000 debt finance and £700,000 of growth capital investment, which is mezzanine-based finance at a low rate to help bridge the gap between debt and equity investment, helping to fill the investment funding gap for UK companies of less than £25 million turnover.

Isabella Oliver will grow the company as a result of the investment, taking its workforce from 65 to 95 employees over the next twelve months. The new positions will be focused in sales and marketing.

Established in 2003, the online retailer also has a wholesale business, supplying clothing to retailers including Harrods, Nordstrom, Fenwicks and Asos. In 2009, the company established its sister brand Baukjen, a non-maternity women’s fashion retailer.

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