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Isabella Oliver sees record growth in July

Maternity and womenswear designer Isabella Oliver has reported a 100% year-on-year increase in sales for the month of July.

The brand, which sells maternity and womenswear online via, also said that cumulative year-to-date sales are up 35% driven by a strong performance with its 365 womenswear range which is sold in the UK.

Founder Geoff van Sonsbeeck said: “We are delighted to be experiencing such exciting growth performance particularly in the current climate. We are continuing to perform well with July seeing a 100% rise in sales compared to 2010. It shows that there is still room in the market for specialist niche brands with strong collections.”

Isabella Oliver is worn by celebrities such as Angelina Jolie and Jennifer Lopez and is sold online in the UK, US, Canada and Europe.

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