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Isaia to open flagship London store

Luxury Italian menswear brand Isaia is set to open its first flagship store, on London’s Conduit Street next month.

The shop will follow the Isaia store concept, and will include a coral red piano and chandeliers.

Founded by Enrico Isaia Naples in the 1920s, the menswear brand expanded its commercial reach in the 1980s to cover Europe, Japan, China and the US. The range is based on the Neapolitan sartorial tradition, and Isaia attributes part of its success to the “made in Italy” concept.

The family firm now has 200 direct employees and has dressed celebrities such as Will Smith, Robert De Niro and Robert Downey Junior.

 

 

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