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Issa founder leaves

Issa London’s founder and creative director has left the company.

The brand shot to worldwide fame in 2010 when the Duchess of Cambridge wore one of the brand’s dresses when revealing her engagement.

Daniella Helayel, who has left the business to pursue other interests, will be succeeded by Blue Farrier who has previously worked at designer labels including Chloé, Stella McCartney, Sandro and Anya Hindmarch.

Issa London chief executive Angelina Ypma said: “I am [pleased] to welcome Blue as the new creative director of Issa at such an exciting time. Her vision and passion will be vital as we expand into new categories and markets and continue the development of Issa into a truly global lifestyle brand.”

Helayel founded Issa London in 2006. Five years later Camilla Al Fayed, daughter of former Harrods owner Mohammed Al Fayed, bought a 51% stake in the company.

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