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‘It’s vital to know your customers and how they identify with you’

Infor is proud to sponsor Drapers’ Luxury Report. In the constantly evolving world of fashion it is essential to know your customers and understand how they identify with you.

Brand identity must be ingrained in the entire production process, from initial design to shop-floor delivery to meet the ever-demanding expectations of luxury consumers.

Luxury was founded with the model ‘seduce the customer, control the supply chain’. While this model is still intact today, we find that many in the luxury sector have found success using a model that relies on ‘listen-react-respond to the customer and collaborate with the supply chain’.

By its very nature, couture will remain the seductress for luxury fashion. Much of luxury fashion still manufactures many of its own products but, as their product lines have evolved, many are now sourcing globally.

Infor is no stranger to the luxury goods market. Our first luxury goods customer was signed in 1992 and they are still with us today. For more than 18 years, we have helped more than 1,100 fashion companies in 194 countries improve their processes to become more efficient and competitive. But why do four of the top 10 luxury fashion companies use us? Because we understand every business’s individual needs and tailor our products accordingly.

  • Robert McKee, Director, fashion industry strategy, Infor

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