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J Brand co-founder returns as creative director

J Brand has appointed co-founder of the label, Susie Crippen, as its new creative director.

Crippen founded the brand in 2004 with Jeff Rudes. She left the business in 2010 and launched her own sportswear collection called Crippen in 2011, but closed it earlier this year.

J Brand was sold to Uniqlo parent company Fast Retailing in 2012, and Rudes left in 2014.


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