Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

J Lindeberg ditches womenswear

Swedish clothing brand J Lindeberg is to scrap its womenswear offer to sharpen its focus on the core menswear business.

A spokeswoman for the brand said it had experienced problems with the production quality of its womenswear. Its 30-piece women's mainline label and its 820-piece mid-price women's Johan label have been suspended with immediate effect.

The company, which has 120 wholesale doors in the UK across independents and department stores such as House of Fraser, Selfridges and Harrods, will continue to produce a small women's golfwear offer.

The brand will redirect its resources to revamp its Tailoring by J Lindeberg menswear collection, which sits at the top of its brand pyramid in terms of pricing. The label had suffered from lack of clear strategy and resources, admitted the spokeswoman.

The brand will also increase its focus on its men's Johan label, which launched earlier this year, in a bid to conquer the fast-turnover affordable fashion market.

J Lindeberg was founded in 1996 by Johan Lindeberg in New York and Stockholm. It has 10 flagship stores and a wholesale operation across 25 countries.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.