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Jace Tyrrell returns to New West End Company

New West End Company (NWEC), the organisation responsible for the management and promotion of the Bond Street, Oxford Street and Regent Street retail areas, has hired Jace Tyrrell as managing director of external affairs.

It marks a return to NWEC for Tyrrell, who was previously director of communications for nine years until his departure in September 2013.

In the newly created role Tyrrell will report to chief executive Richard Dickinson on strategic communications and will lead public affairs and consumer marketing across the core West End retail streets.

Tyrrell, who will take up the role by this autumn, joins from the City and Westminster Property Associations, where he has been working on strategic property and planning issues with London developers and local authorities.

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