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Jack & Jones brand director departs

Morten Mortensen, brand director at Bestseller’s Jack & Jones and Selected, is leaving after 27 years.

Mortensen joined the Danish brand house in 1990, the year menswear brand Jack & Jones launched. He oversaw the opening of its first store a year later.

Its stablemate Selected Homme was established in 1997, followed by a womenswear counterpart, Selected Femme, in 2008. The men’s and women’s wear labels later merged, and are now known simply as Selected.

Both brands will be taken over by Mortensen’s management team.

“Bestseller has been a big part of my life so far, but I feel it is time to try something else,” he explained. ”I have no concrete plans for the future, but I have thousands of ideas, and I look very much forward to be spending more time with my family.”

Bestseller’s chief executive and owner, Anders Holch Povlsen, said: ”Morten has been a large part of Bestseller for more than 27 years, where he has been responsible for our menswear department since the start-up of Jack & Jones. Since then, we have seen Selected emerge and together, these two businesses make up a considerable share of our company and our results.

“His approach to collaboration with wholesale customers, his respect for the end consumers and not least his passion for management, training and the continuous development of talents has been impressive, and of great significance for Bestseller.”


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