Danish brand house Bestseller is seeking independent retailers to open franchise stores for its young fashion brand Jack & Jones.
The business is scouring the market for up to six new franchise partners to lead Jack & Jones towards a target of 50 UK franchise stores over the next three years.
Bestseller operates 22 Jack & Jones franchise stores in the Republic of Ireland and three company-owned stores in the UK. It does not plan to open any more Jack & Jones stores in Ireland, but is planning to considerably grow the UK business via new franchise partners.
David Light, owner of menswear independent Tessuti, which has stores in Chester and Wrexham, is in talks to open two Jack & Jones franchise stores in Manchester’s Trafford Centre and in Chester next month.
Bestseller is mounting a renewed assault on the UK after the six-store Jack & Jones UK franchise business fell into administration late last
year as part of the collapse of menswear chain The Officers Club, which was the master franchise partner in the UK.
Bestseller, which owns brands including Vero Moda, Vila and Only, bought back the store leases following the administration and integrated them into the group’s company-owned retail operation, which operates 14 dual-fascia Jack & Jones and Vero Moda stores in the UK.
A spokesman for Bestseller said Jack & Jones was performing “very well” before being hit by the administration of The Officers Club. He added: “We had the chance to renegotiate the leases and it’s healthy now. We can see the timing is right. Two years ago, the leases were too expensive and now we are much better organised.”
Light added: “What attracts us to the brand is that we make money with it in our stores and we’ve been increasingly buying into more Jack & Jones product. Bestseller is promoting the brand and making it more of a household name and the product is at a great price.”
Jack & Jones’ wholesale prices range from £6 to £50, with a three-times mark-up.