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Jack & Jones to boost sales with UK design team

Menswear brand Jack & Jones is planning to boost sales and expand its independent stockist base by introducing a UK-based design team to work more closely with key accounts.

The team, comprised of three former Topman and River Island designers, is the first at the Bestseller group to be based outside of Copenhagen.

Jack & Jones declined to name the designers but said “at least two more” people will be joining the team, based at Bestseller’s UKheadquarters in London, in the new year.

Richard Sugden, head of sales at Jack & Jones, said it would improve speed to market and increase the amount of on-trend product offered.

“Product is key and it has to be more relevant to the UK,” he added. “We want to be able to compete with high-street fast fashion, so this way we can turn product around in eight weeks (as opposed to 12).”

He added that sell-through is improving as the product gets stronger. The brand has 120 independent stockists in the UK, 20 multiples and 10 key accounts.

Sugden said: “We are aiming to grow the business we already have across wholesale. The product is getting stronger and our sell-through is improving. We are always looking for new businesses to partner with but it has to be right for the brand.”

It also has 35 stores in the UK and is continuing its strategy to “consolidate” multi-brand Jack & Jones and Vero Moda stores in favour of larger Jack & Jones concept stores.

The business closed 10 Jack & Jones and Vero Moda multi-brand stores in the last 18 months and has opened larger Jack & Jones concept stores in Manchester’s Arndale centre and Westfield London.

Readers' comments (1)

  • A great example of a brand adapting to one of the toughest retail markets . Recognising that to breaking the uk market is key to their global growth . The quality and regional relevance that this enables them to achieve will be second to none ..... Watch this space lazy male highstreet stores you have serious competition . Well done guys

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