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Jack Russell Emporium to beat first-year expectations

Jack Russell Emporium, the online department store set up in July 2015 to take UK brands to China, expects to have signed twice as many labels as it originally thought by the end of its first year of trading.

Jack Russell Emporium

Jack Russell Emporium

Jack Russell Emporium

Established by former executives from Burberry, Marks & Spencer and Jonathan Saunders, the firm has agreements with 23 British brands and expects to have an additional 25 on board by Easter. 

New fashion names signed up to the scheme in the last couple of weeks include menswear brands Luke 1977, Peter Werth and accessories brand Paul’s Boutique.

As a result, Jack Russell Emporium has doubled its original target of 25 brands by year-end to 50.

Jamie Powell, co-founder and commercial director of Jack Russell Emporium and former interim managing director at Jonathan Saunders, told Drapers: “We are way ahead of expectations. We are now being approached by people, as word is getting out. We have been trading for a couple of months now, so we have proved the concept and delivery, and it works.”

Jack Russell Emporium has expanded its offer to include homeware and beauty, and has taken on two consultants to help manage the growing business: Frances Scorah, creative director of handbag brand Knomo, and Kim Jacob, who co-founded make-up brand Wild About Beauty with TV personality Louise Rednapp.

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