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Jack Wills looks to Burberry for new CMO

Jack Wills has appointed Burberry’s global director of marketing for menswear, leather goods and softs, Claire Waugh, as chief marketing officer.

claire waugh

Claire Waugh

Waugh joins in September

Waugh joined Burberry in 2014 to develop the beauty, eyewear and watches categories, and in 2015 took on her current role.

Before that, she worked for Starbucks in various roles for 10 years from 2003 to 2013.

Previous employers include Homebase, where she was regional and local marketing manager from 2000 to 2003.

Waugh will join Jack Wills next month and report directly to its founder and CEO Peter Williams.

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