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Jack Wills ramps up wholesale strategy with SuperGroup hire

Jack Wills has unveiled plans to scale up its wholesale operations in the UK and overseas, supported by a new hire from SuperGroup. 

The British brand has appointed Greg Roberts, head of international business development at SuperGroup, to the newly created role of wholesale director to oversee its new strategy.

He will join Jack Wills in November, tasked with launching its wholesale business in northern Europe, Asia, North America and the Middle East, and building existing operations in the UK. He will report into chief executive Peter Williams.

Williams said: “We can now begin a targeted and sophisticated strategy to build the wholesale business at home in the UK and in important markets overseas. This will significantly grow our sales and international footprint, and increase the awareness and presence of the brand globally.

“We have never before had the resource, investment or scale to do this and it has been the missing piece of the jigsaw. In order to build on our growth and success to date and take us to the next level we need to meaningfully develop this side of the business to properly grow our sales, profit and margin.”

Roberts joined SuperGroup in 2011, where he built and led direct subsidiaries in North America, franchise and licence partnerships across Asia Pacific, the Middle East, North Africa, Latin America, Australia and Europe, as well as a joint venture agreement in China.

Before joining SuperGroup, Roberts was brand director at young fashion brand Ringspun for 13 years.

Roberts’ appointment comes after Jack Wills appointed Claire Waugh as chief marketing officer from Burberry and Mike Doyle as chief financial officer from Good Hair Day (GHD).

Sales rose 4% to £142.4m in the year to 29 January 2017, while group EBITDA increased by 64% to £8.4m.



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