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Jack Wills to open in Germany as part of expansion drive

British brand Jack Wills is expanding its presence in Europe with a store launch in Germany.

The store in Sylt, an island in northern Germany, will open on 16 June, and forms part of the retailer’s bid to offset the impact of the weak pound.

The launch contributes to the retailer’s plans to roll out 11 stores in coming months.

Jack Wills founder and chief executive Peter Williams said: “It is only natural that we look to expand our store footprint internationally as we grow as a business and look to reach new customers. Our increasingly international store portfolio provides a natural hedge as we look to reap the benefits of a diversified currency base in the face of a prolonged weakening of the sterling.”

The retailer, which was founded in 1999 in Salcombe, Devon, has 90 stores across the UK, the US, Hong Kong, Singapore and the Middle East.

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