Jack Wills is to open a store in Kent shopping centre Bluewater before Christmas.
The 3,487 sq ft store, situated on the Lower Guildhall, will stock the heritage-inspired label’s full range of clothing for men and women, homewares and gifts.
It is the retailer’s first non-high street location. Jack Wills currently has 81 stores worldwide, 59 of which are in the UK and Ireland. Of the remainder, 15 are in the US, four in the Middle East and three in Hong Kong.
Jack Wills is the latest in a series of brands to move into Bluewater.
In June, Cadenza revealed it has chosen Bluewater for its first store outside London, while Triumph and Superdry have also launched concept stores in the retail outlet.