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Jacket Required: Day one round up

A positive mood kicked off day one of London menswear trade show Jacket Required yesterday, as more than 156 brands set up at the buzzing Victoria House location in Bloomsbury.

“It’s got a really good feel to the show better than other seasons,” said Kestin Hare, creative director of premium menswear exhibitor Common People. “There are always good buyers here, even the good Scottish and Northern Irish buyers come and they’re placing orders which shows this event is important to them.”

Jess Runciman, UK sales agent at Sewn Agency, which looks after exhibiting brands such as Rascals and Won Hundred, agreed: “It’s been really busy, very social and laid back. We’ve seen buyers from the likes of Harvey Nichols, Asos, Hip, Sefton and Dogfish.”

Kevin Stone, sales and distribution at Baracuta, told Drapers he had been busy throughout the day. “The show’s very democratic and it’s all about the product here,” he said. “I do think it’s a little late in the calendar, but buyers still come and I’ve written orders already.”

The show’s co-founder Mark Batista said he was very happy with day one, praising the busy atmosphere and steady flow of visitors.

“Some brands we had to say no to because we couldn’t fit them in,” said Batista when asked about the show’s next move. “It would be nice to get a bigger space one day but the location and size has to be right. We need to make everything as easy as possible for the buyers.”

Alice Elliot, Jacket’s event manager, said the show would be looking internationally in future. “We’ll focus on getting more international brands and buyers here, such as increasing the American names,” she said.

Readers' comments (3)

  • Or as it's known in the trade, 'Beard Required'.

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  • Mark's done a good job, he now needs a bigger venue to go at, and a bit more footwear would be good - Beard required for sure along with a dicky bow

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  • Leslie Docherty

    Agree that, more footwear is required, but great mix of brands

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