Menswear designer Kestin Hare has teamed up with Jacket Required co-founder Mark Batista to launch a new men’s trade event in Paris.
The four-day showrooming event, called Welcome Edition, will take place from 17 to 21 January. The venue, which spans 3,000 sq ft, is located at 68 Rue Leon Frot.
It is expected to run seasonally alongside Paris Men’s Fashion Week, with the first edition showcasing autumn 18 products.
The showroom has signed up around 30 exhibitors including Barbour, contemporary clothing label 6876 and Scottish brand Traditional Weatherwear.
The move comes after short-lived menswear trade event Resident Showroom, co-founded by Batista, was scrapped after running just two editions in January and June last year.
Hare emphasised that the new event will not be a trade show, as it will host brands in a private showroom.
Hare told Drapers: “After Resident came to an end, we wanted to create a showroom environment in Paris that brought like-minded brands together to share space and work together, with a curated mix of both established and up and coming brands.”
Batista added: “It’s about getting brands together in a space where they can approach other people’s collections and share buyer connections – sometimes people can be selfish with buyers and brands.”
A mix of “top-level” indie and department store buyers are expected to attend, including some from the US and the Far East.
Drapers previously revealed that Mark Batista, who owns agency Brand Progression, quit Resident last year. He had joined up with Craig Ford, owner of agency A Number of Names, and Edwin Europe brand director Pierre Boiselle to create the event, which was split into private showroom and show days.
Neither Ford nor Boiselle are thought to be involved with Welcome Edition.