The founders of London menswear tradeshow Jacket Required will launch a combined trade show and showroom concept in Paris next year, Drapers has learned.
Mark Batista, owner of agency Brand Progression, and Craig Ford, owner of agency A Number of Names, have joined forces with Edwin Europe brand director Pierre Boiselle to launch the new menswear platform, Resident Showroom.
For the first edition, the showroom will be open from 17-19 January 2017, followed by the trade show from 20-22 January, to coincide with Man in Paris.
Co-branded cars will run between Resident Showroom in Bastille and Man in Porte Saint Martin, as well as other locations in Paris.
The space will house between 15-20 brands, which will increase to 30 for the main trade show days during Paris Fashion Week Men’s.
Confirmed brands so far include some from the founders’ stable of labels and others, such as Ebbets Field Flannels, TSPTR, BBC, Hestra, Fracap, Edwin, Kestin Hare, Garbstore and Novesta.
“Resident Showroom is a response to what has come to be expected: brands attend trade shows, while also setting up a showroom to extend their selling time,” Batista told Drapers. “We decided to combine both in a classic Parisienne setting.”
Batista and Ford co-founded Jacket Required in August 2011 with around 30 brands at the Rochelle School in east London.
They sold the show after three seasons in July 2012 to ITE Moda for an undisclosed sum, continuing to work as consultants for its organisation and concept.
Batista said the new venture is being run separately to ITE Moda, with its support.
He sold his stake in London menswear independents The Content Store and Content & Co in March this year to his business partner and former Ben Sherman chief executive Pan Philippou to focus on other interests.