Jacket Required is attracting an increasingly international following as buyers from across the globe descended on London’s Truman Brewery in east London this week for the premium menswear show.
Newcomers from Australia, South Africa and South Korea attended the seventh edition of the event, organised by co-founders Mark Batista and Craig Ford, which ran from July 30-31.
Juls Dawson, managing director of Just Consultancies, exhibited seven brands including Bellfield and Native Youth. “This is my fifth edition, and I think this is the first time Jacket Required is really on the world map,” he said. “I’ve already seen international buyers from Benelux and from Switzerland. The fact these buyers are here in the first hours is a good sign.”
Kashif Qazi, owner of Romford menswear independent Utter Nutter, added: “I’ve seen some really good reactions from exhibitors. It’s great to have a worthwhile London show attracting a fair amount of overseas buyers. It’s put London back on the buyer’s map again.”
The trade show has expanded by around 10% since its last edition, with 220 exhibitors, up from 197 in January. Buyer attendance was not available as Drapers went to press.
Craig Ford told Drapers: “We’ve seen a lot more international buyers registered to visit. Buyers are always seeing the same people at the Berlin and Paris shows so we’ve focused on brands you can’t find at the other European menswear trade shows, like [Japanese label] The Fourness.”
Jacket Required will remain at the Truman Brewery for its next edition in January. Ford said he would consider growing the show further but added: “We’ll do it slowly. We want to grow and edit our show very carefully so we can continue to offer the same high level of quality to our visitors.”
Separately Batista and Ford’s planned street, sports and skatewear trade show S London has been cancelled indefinitely. It was previously hoped to open this year following a postponement in July last year. Some of the brands targeted for the event have now been incorporated into this editon of Jacket Required, including surf brand Santa Cruz and sports brand Electric.