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Jacket Required to introduce new sections

London trade show Jacket Required will introduce new areas dedicated to breakthrough fashion talent and interior designs at its next edition. 

The “Introduces” and “Living” sections will be unveiled at the show at The Old Truman Brewery on 23 and 24 January.

Jacket Required will also launch a campaign for the autumn 19 season, called “Reinvention Reimagined”. It will feature international contemporary menswear brands, as well as some new talent, selected womenswear brands, footwear, accessories and lifestyle products.

The campaign focuses on sustainability and the demand for transparency within the supply chain, and the influences of social economic changes and popular culture on new trends.

Lindsay Hoyes, event director of Jacket Required, said: “Jacket Required launches ‘Introduces’ and ‘Living’ this season offering an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homeware products, which provide a complementary offer alongside our current progressive fashion line-up.”

Readers' comments (1)

  • Jacket needs to focus purely on clothing. Although last season didn't hit the spot for some, it must not lose focus and lose its purpose.

    We do not want it turning into an East End version of the Ideal Home Exhibition.

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