Jacobson Group, whose brand list includes Lotus, Gola and Frank Wright, plans to relaunch the label for autumn 08 as a wholesale offer. It will be pitched higher than under its previous owner, where prices ranged from £25 to £40.
Jacobson Group managing director Harvey Jacobson said he was gearing up to broaden distribution across the UK, but said planning was in the early stages. “Ravel is a welcome addition and will complement our other brands. We plan to build on its strengths,” he said.
Office buying director Ghassan Hodeib said: “It would be very hard for Ravel to compete with Office’s own label, but the door is never fully closed. If the brand comes up with something exciting, of course we’d have a look.”
The distributor is also hunting for account managers and designers to build the brand internally.
Clarks put the Ravel brand name up for sale after 40 years of trading, blaming the demise of the chain on an unconvincing product proposition. It also lost ground to rivals such as Office and value-oriented retailers such as New Look. As a result, Clarks closed the business and put the majority of its stores up for sale.