Footwear supplier Jacobson Group has moved the UK distribution of Gola in-house in a move to target higher-end stockists.
The brand has hired footwear veteran John Broe to the newly created role of business development manager to oversee independent accounts in the UK.
Broe, formerly UK country manager for Wolverine, has been tasked with securing a more premium stockist base for the brand as it realigns itself with its international distribution. Previously sales had been handled by external agents Steve Martin and Clive Smith.
Jacobson Group managing director Tony Evans told Drapers he wanted to replicate the company’s US distribution model.
“In the US we have opened in more high-profile stores like Anthropology and Nordstrom, and we really want to invest the time in securing that higher-end distributional channel here in the UK. It’s our home market so it’s essential we are in the right stores to raise our profile here.”
Evans is targeting “aspirational, trendsetting” independent retailers for the push. Although Gola’s wholesale accounts will change as a result of this new strategy, he expects the ultimate number of stockists to remain at the current level of around 100. Wholesale prices will remain unchanged, ranging from £30-£40.
“We are assessing the current stockist base to see if it is in line with where we want to be positioned. It is the natural evolution of distribution that as we gain better accounts, we will lose some in less desirable locations but it will benefit everyone overall,” he added.
Gola is exhibiting at Jacket Required at The Old Truman Brewery on July 30 and 31.