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Jacqueline Gold to star in Sport Relief's The Apprentice show

Ann Summers chief executive Jacqueline Gold will push her retail skills and business brain to the limit as she joins a raft of celebrity contestants taking part in a version of BBC 2's The Apprentice to raise money for Sport Relief.

Gold will join a team of other celebrities who have been charged with transforming an empty London store into a profitable retail venture. Two teams will compete head to head and must come up with a shop name and concept and then stock it with items that they think will make them the highest profits as well as staffing the store throughout.

Other stars taking part in the show include Clare Balding, Lisa Snowdon, Kirstie Allsopp, Louise Redknapp, Phil Tufnell, Lembit Opik, Kelvin MacKenzie, Hardeep Singh Kohli and Nick Hancock. The results will be judged by The Apprentice boss Alan Sugar and his aids Nick Hewer and Margaret Mountford.

Proceeds from the shops will go to Sport Relief. The programme will air on March 12-14 on BBC 1.

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