Jacques Vert Group has merged its marketing, digital and ecommerce teams and appointed former My-Wardrobe.com chief executive David Worby to head up the department on an interim basis.
Worby, who has been working with the womenswear business as a consultant for the past month, has taken on the newly created role of customer director.
He was most recently multichannel director for European footwear brand Bata, having joined from My-Wardrobe in June 2014.
Worby will lead JVG’s new customer team, responsible for providing a comprehensive, data-driven view of the customer, maximising customer acquisition and retention and providing a consistent customer experience across all channels. He will report directly to Tim Davies, who took over from Teresa Tideman as JVG chief executive in April.
Davies is now overseeing a three-year turnaround strategy for the business, which includes a focus on growing its online sales.
As part of the changes, group marketing director Mark Aldridge has decided to leave JVG in early August.
Aldridge joined in January 2013 and was responsible for all aspects of marketing including brand, digital, PR and international.
He spearheaded the Mum & Me Coatwalk initiative that scooped JVG the accolade for Best Fashion Marketing Campaign at the Drapers Awards 2014, as well as the website relaunch that netted it the Best Redesign/Relaunch Award at the Drapers Digital Awards earlier this year.
He and his team helped to create and deliver the JVG Macmillan partnership, which has raised more than £100,000 for the charity. He was also a key player in facilitating JVG’s entry into the Middle East last year.
It is understood he intends to stay within the fashion industry.
Davies said: “Mark has brought real passion to our marketing both in the UK and internationally and has led the team with commitment and great humour. He leaves with my personal thanks for all his hard work and achievements and all of our very best wishes for the future.
“The Jacques Vert Group is a business with strong brands and a great heritage. I continue to be confident that, with a robust strategy now in place and a strong and passionate team, the group has significant opportunity for growth.”
The brand house, which includes Jacques Vert, Precis Petite, Eastex, Dash, Windsmoor and the new plus-size brand Colebrook, is owned by private equity firm Sun European, which bought it for an undisclosed sum in 2011. In the 52 weeks to January 25, 2014, the business had sales of £183.7m and made a loss of £12.4m.