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Jacques Vert joins line-up at Grand Central Birmingham

Jacques Vert and contemporary menswear brand Steel & Jelly are the latest names signed up to open at the £150m Grand Central shopping centre in Birmingham when it opens in September.

The new retail and dining location will be anchored by John Lewis, and other fashion retailers already confirmed to open include The White Company, Hobbs, Joules and Cath Kidston.

Grand Central leasing director Keith Stone said: “Being situated above New Street Station will make Grand Central the ideal location for leading brands and extremely convenient for people, offering a unique shopping and station experience.

“The retail industry is very quickly seeing the value of transport hubs becoming shopping destinations and Grand Central is expecting to attract around 50 million shoppers and commuters a year, both locally and from across the country.”

When the new site opens, Birmingham will be the only city outside London to have a Harvey Nichols, Selfridges, Debenhams, House of Fraser and John Lewis.

@Tara_Hounslea

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