Premium retailer Jaeger has expanded its ecommerce team as it looks to grow its online business.
Simon Spencelayh will join as head of ecommerce on April 10, reporting directly to director for menswear and ecommerce Caroline Lee. Previously head of ecommerce at Mothercare, Spencelayh will be responsible for greater integration between digital and in store, as well as overseeing the investment into Jaeger’s mobile and online platforms.
Joining him as creative digital consultant is David Hobson, who will focus on making “significant improvements” to the look, feel and functionality of the website. Hobson is currently a consultant, but he has previously worked at independent retailer LN-CC and etailer Oki Ni.
Rachel Sullivan has also been appointed ecommerce senior editor, and will focus on editorial and social content strategy. She formerly held key editorial roles at Conde Nast, Red Magazine and Hearst Magazines Group.
Chief executive Colin Henry said: “Jaeger online continues to be a critical area of focus for us as the convergence between our freestanding stores and online business continues. Simon, David and Rachel bring a wealth of specialist retail E-commerce expertise to the business and I’m delighted to be working with them as we build our growing online business. The team, plus the additional investment plans already announced, will ensure a dramatically improved online experience for our consumers.”