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Jaeger may relocate Regent Street flagship

Jaeger may relocate its London flagship from its current home at 200-206 Regent Street following a rent review.

The premium retailer announced in November last year that it was reviewing its store portfolio.

A spokeswoman said: “We are investing in a new design concept and relocating some stores to more attractive locations. We will always have a flagship store in London, but we are exploring options and may relocate to a store which is more fitting for our brand.”

The retailer refurbished the flagship in 2013.


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  • Or using the media to help negotiate terms? Like footballer agents.

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