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Jaeger opens first accessories shop-in-shop

Jaeger has unveiled its first standalone accessories shop-in-shop in Jenners department store in Edinburgh.

The 300 sq ft Jaeger shop-in-shop has been developed by Jaeger to showcase its full range of accessories including bags, belts, hats and gloves and a new luxury gift collection.

Jaeger regional manager John Donnelly said that the opening was a trial. He said: "This will allow us to see how a standalone Jaeger accessories offer will work within a premium department store environment. We are delighted with the shop-fit."

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