Preen Line, Goat, and Orla Kiely are among the brands to be housed at Jaeger’s newly-designed flagship London store, as part of the retailer’s forthcoming Boutique Gallery.
The gallery, which Drapers first revealed back in October, will be populated with up and coming designers as well as more established names.
Some of the emerging clothing brands include Aloe, Charlotte Taylor, Studio Nicholson and Suzannah.
Accessories will be represented by labels such as Ahilya, Wilbur & Gussie, Age of Reason, Angel Jackson and Mercy Delta, with French Sole providing the gallery’s branded footwear.
The gallery, which will launch to the public this weekend, will also become home to Jaeger’s own sub-brand Boutique by Jaeger.
The gallery will also boast a coffee lounge with free Wifi, designed to encourage customers to build dwell time at the Regent Street store.
Jaeger’s brand director Shailina Parti said: “We are proud of our British heritage and are delighted to be able to offer support to established and emerging British designer brands who share our aesthetic of quality, craftsmanship and innovation in design.
The Boutique Gallery is a unique new concept that allows brands who may not otherwise have the opportunity to own retail space in Central London to show their collections in a coveted location.”