Jaeger saw sales rise by 16% for the year to February 23, 2008 thanks to a mix of wholesale growth, shop openings, refits and international expansion according to the retailer and the retailer has pledged more of the same for the next year.
Sales for the year to February 23 2008 were £82.2m, up from £70.6m the year before, with EBITDA up 22% to £6.1m from £5m according to figures released by the British retailer. The brand has pinned credit for the expansion on a number of factors including strong sales of Jaeger London’s menswear, womenswear and accessories and a first showing at London Fashion Week.
According to the company other factors included new store openings in London and Ireland and 11 major store refits, continued acceleration in retail and wholesale expansion abroad embarking on new markets including Australia and the US. And the company said a sustained PR and marketing campaign has underscored the brand’s repositioning.
Belinda Earl, group chief executive of Jaeger said: “Looking ahead we have another important year with continued investment in our store portfolio through openings, refits and entering new markets. We have recently launched our new reward card and continue to expand the product offer to broaden the appeal and reach of Jaeger.”