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Jaeger signs franchise agreement for Middle East

Jaeger has signed a franchise agreement to open stores in the Middle East.

Jaeger, which will make its London Fashion Week debut next week, has signed a master franchise agreement with Speciality Fashion Group (SFG) in Kuwait, part of the Sultan Center Group.

SFG will open at least eight Jaeger franchise stores across Kuwait, Bahrain, Qatar, Lebanon and Kingdom of Saudi Arabia over the next five years.

Jaeger chief executive Belinda Earl said: “This continues Jaeger’s international growth strategy, accelerating the brand’s global presence in additional key markets. We are very pleased to be partnering with SFG for our Middle East expansion.”

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