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Jaeger to bring manufacturing back to Britain

Jaeger is planning to bring manufacturing back to Britain as it looks to improve the quality and reactiveness of its offering.

The brand, which last week published its first results since being bought out by private equity company Better Capital, is looking to produce between 5%-to-10% of its clothing and accessories domestically.

According to the Telegraph, the business is looking for UK suppliers for its men’s tailoring as well as knitwear and accessories.

Jaeger stopped manufacturing in the UK 15 years ago and the vast majority of its output is now produced from Asia. New chief executive Colin Henry also wants to source more products from Turkey, Italy and Portugal.

The company also intends to expand the number of concessions it operates. Jaeger clothing is currently sold in John Lewis and House of Fraser. However, Jaeger will close sub-brands Jaeger London and Boutique.

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