Jaeger is to open a new store on London’s Marylebone High Street next month.
The two-floor 2,000 sq ft will open on 27 October and features a minimalist shop fit divided into areas to showcase the breadth of Jaeger’s autumn 16 collection. It will also feature the brand’s recently redesigned packaging, incorporating a bold colour scheme on carrier bags and swing tickets.
The location, look and feel of our latest store is very important in connecting our customers to the Jaeger brand,” said Chris Horobin, chief executive. “This new store opening reflects our commitment to the continued growth and success of the company.”
Jaeger has 28 stores across the UK, including in London’s Chelsea, Edinburgh, Oxford, Cambridge, Belfast and Harrogate. It closed 10 stores in the year to 27 February 2016, when sales fell 6.8% to £78.4m compared with the previous year.