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Jaeger to relocate Belfast store before Christmas

Jaeger will open its relocated 2,000 sq ft Belfast store in time for Christmas.

The business, which has had a presence in Belfast for 80 years, is moving to 17 Arthur Street from its 2,500 sq ft single-floor shop at 11 Donegall Square West. The latter will close on November 17.

The new two-floor store, for which a 10-year lease has been signed, will open on November 19 and stock the men’s and women’s collections.

Chief executive Colin Henry said Arthur Street was “the new up-and-coming street in Belfast”. Jaeger will now be located a short walk from Irish lifestyle retailer Avoca.

The store will showcase Jaeger’s latest shopfit, which features natural hues and fibres including marble, oak and leather-clad handrails, combined with new technology in the form of iPads for online browsing.

The look was first unveiled on London’s King’s Road on September 4 and is set to be rolled out to all 40 stores within the next five years.

Jaeger’s concessions in House of Fraser, Fenwick and Hoopers department store in Tunbridge Wells will also be refitted over the next five years. Its John Lewis concessions will not be part of the initial refit programme.

Half of Jaeger’s stores have been refreshed with new paintwork and carpets in the past six months. “We’ve spent a lot of money bringing them up to standard,” Henry told Drapers.

Jaeger is about two years into its turnaround plan, with its most recent financial results for the year to February 2013 showing it had halved its pre-tax losses from £35.5m to £13.1m.

Henry said the plan was progressing well, with the pared-back collections produced so far under creative director Sheila McKain-Waid - the former Daks and Oscar de la Renta designer who was brought on board in November 2013 - well received by customers.

See next week’s Drapers for a Shopwatch on the King’s Road store.

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