The owner of Cooper & Stollbrand has criticised labels that market their products as ‘Made in Britain’, when they’re actually manufactured abroad.
Speaking to The Sun, the factory boss, who was recently in the running to snap up British luxury brand Aquascutum, said: “We’re making huge efforts to promote, expand and export a factory brand that is 100% British.
“But our efforts and impact are becoming diluted and made almost impossible by foreign brands and businesses marketing themselves, quite wrongly, as British. There should be a quality mark to help customers decide where they spend their money.”
The Sun has reported that preppy young fashion chain Jack Wills has registered the trademark “Fabulously British” but in an email seen by the newspaper, a customer service representative at the retailer said that this season’s clothes are “woven in the UK but manufactured in Europe and the Far East.”