James Hart, a former director at Asos.com, has invested in another ecommerce start-up called Poq Studio.
Hart joined online loyalty programme LoyaltyLion earlier this month as an investor and advisor.
London-based Poq Studio was founded in 2011 as an ecommerce platform for native apps on Android and iOS. The company is currently working with more than 30 UK retailers including Missguided, Radley, Blue Inc and Hudson Shoes.
House of Fraser launched an Android mobile app that features a barcode scanner, online store and stock checker developed by Poq Studio last week.
Hart said: “The possibilities for native apps to improve the customer experience both on and offline, are more exciting than ever; but they have proven cost prohibitive and too hard for most retailers to realise. Until now.
“The Poq platform removes both of these barriers and the team behind it is at the forefront of the evolution of app commerce.”
Hart announced his departure from Asos in September last year, and left earlier this year after 14 years at the etailer.
He joins Ivan Ramirez, a former vice president of Groupon, in this investment round.
Poq Studio has also launched a crowdfunding campaign through Seedrs to raise £200,000 and has currently raised £77,440 of its target.