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Jane Norman launches outlet website

Women’s young fashion brand Jane Norman has launched a new outlet website, offering up to 70% off its products.

The Edinburgh Woollen Mill-owned brand’s 24 stores closed last summer after it went into administration, but it continued to trade online and through concessions.

In September, it unveiled a brand refresh, including a new logo, and revealed it is eyeing locations for a London flagship.

Jane Norman brand manager Victoria Bell said: “We are excited to be launching our first outlet website. We want to provide our customers with the best deals on a selection of our past season styles, saving them a considerable amount on the looks they love.”

Jane Norman offers womenswear in sizes 6-18, priced from £18 for a top up to £85 for a dress at full price.

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