Hill takes over the role from Duncan Bembridge, who has been promoted to European sales and marketing director of Jansport, the travel bags and accessories brand. Hill was previously sales manager for the UK and Ireland at VF Corporation's Vans brand.
Bembridge's responsibilities will now include Europe and the Middle East.
VF Corporation owns and distributes brands including Wrangler, Lee, The North Face, Vans and Eastpak.
Jansport stockists include John Lewis and Debenhams.