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Japanese brand Tomorrowland targets UK wholesale market

Contemporary Japanese brand Tomorrowland is looking to build a UK presence by wholesaling its eponymous menswear brand.

Tomorrowland has just launched its UK wholesale business in Selfridges’ Oxford Street store and online through Mr Porter for autumn 14 and will be stocked by for spring 15. It is then expected to wholesale more widely, potentially including both independent and multiple retailers. There are no plans to wholesale its womenswear range outside of Japan.

Asked if Tomorrowland would look to open UK stores, menswear director Daisuke Nakajo said: “Currently we don’t have any plans to open our stores overseas, but we hope we will do in the near future.”

He added: “Since we started our business 36 years ago, our goal has always been to create the clothes for the international market. We feel it is very natural to expand our business to the UK market where we think there is a unique mixture of tradition and evolution.”

The menswear brand has also been made available for the first time in Barneys New York and Mr Porter US for autumn 14, and will launch in Paris independent Merci and Want Apothecary stores in Canada for spring 15.

The wider business, set up by Hiroyuki Sasaki in 1978, manufactures and sells its own womenswear, menswear and accessories brands in Japan, including Tomorrowland, Des Prés, Galerie Vie, Souleiado and Edition.

The group has 160 stores and about 30 wholesale accounts in Japan for its men’s and women’s brands.

Tomorrowland declined to provide wholesale prices. Its menswear collection retails from £135 for cotton shirts to £555 for a jacquard-knit wool jacket.

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