Farfetch has announced Restir in Tokyo, Japan, will join its network of independent stores after winning the Superstore competition by a public vote.
Restir is the first Asian store to be part of the platform and joins more than 300 independent boutiques across 28 countries on the luxury web portal, which enables independent retailers to sell online.
The annual Superstore competition, now in its third year, is a search for the world’s best new boutique. This year, the shortlist included Mahani in Dubai, Alter in Shanghai, Merchants on Long in Cape Town, Common People in Mexico City and Koon with a View in Seoul.
The winner, Restir, has three boutiques located in Tokyo’s Roppongi district and aims to fuse luxury fashion with a technological 21st century approach.
Farfetch launched a Japanese language website in August this year. It announced plans to ramp up its international expansion strategy following $20m (£13.3m) investment from Condé Nast International last year.
José Neves, chief executive and founder of Farfetch, said: “By signing Restir, we are opening up the shopping world to Japanese fashion and designers – the fashions we will now be able to bring to our customers are even more diverse and exciting. Through Restir, we are able to give access to this unique viewpoint on fashion to a global audience and in turn offer Restir a new global customer.”
Restir also brings a new exclusive designer, Le Ciel Bleu, to the Farfetch platform, having previously only been available in Japan.