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Japan’s Descente makes European debut in London

Japanese sports and outdoor retailer Descente will open a three-floor European flagship in London’s Carnaby on November 20.

Founded in 1935 in Osaka with a focus on skiwear, the retailer will offer technically-inspired lifestyle collections for men and women such as the All Terrain Collection and origami-inspired jackets, covering training, running, cycling and golf.

The 5,920 sq ft store has been designed by Realys Limited architects and built by ISG Retail with a winter sports zone on the ground floor, training, football and golf ranges on the lower ground floor and running, cycling and accessories collections on the first floor.

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