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Jason Wu hired to bolster Hugo Boss' womenswear

New York designer Jason Wu is taking up a newly created role at Boss Womenswear this month.

Wu has been appointed artistic director, and will assume responsibility for all product and image-related aspects of the brand’s ready to wear and accessories line.

He will oversee his team at Hugo Boss’s headquarters in Metzingen, Germany, and will open a design studio in New York.

The first collection under Wu’s leadership will debut in New York during the pre-autumn 14 season, and he will stage his first runway show in February next year.

He said: “I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.”

Wu will continue to work on his own eponymous line.

Hugo Boss chief executive Claus Dietrich Lahrs said the appointment would “generate a powerful and creative statement for Boss Womenswear and show our commitment to focus even more on the female side of the brand.”

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