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Javelin to mark store's 25th birthday

Suffolk-based unisex independent Javelin is celebrating 25 years of trading under its current owners with a retro-themed fashion show at its Bury St Edmunds store on September 25.

“We are currently trying to find fashion that represents every year we have been in business since 1989,” said Jeremy Clayton, who runs the store with his wife Joanna.

Clayton’s grandfather Robert H Clayton started the business as a sports shop in 1953, called Clayton Sports and Guns. It was run by Jeremy’s parents, Robert M and Dorothy after that, and he joined in 1988 after which the name was changed to Javelin.

The business switched to fashion in the late 1990s due to competition from sportswear multiples and two shops – one an outlet – were added in Sudbury, Suffolk.

In 2012 Javelin won the Drapers Award for best young fashion independent. Javelin’s 200 top customers and suppliers will be invited to the in-store show later this month.


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