Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

JD acquires majority stake in Activinstinct

JD Sports Fashion has acquired a majority stake in online multibrand sports retailer ActivInstinct for an undisclosed sum.

JD will work with the existing management team at Activinstinct, which also trades under the name Millet Sports, to increase the retailer’s presence in its core UK market and continue its expansion overseas.

JD’s executive chairman Peter Cowgill said: “We are delighted to extend our e-commerce and sports and outdoor performance operations through the acquisition of the activinstinct.com and milletsports.co.uk websites and we look forward to working with its existing management team to continue to grow the business from its Borehamwood premises.”

ActivInstinct, which has annual sales of £24m, sells premium and outdoor footwear, apparel and equipment from brands including Asics, Adidas and Canterbury.

The move follows the announcement earlier this week (November 13) that JD has taken a controlling stake in Scottish outdoor clothing and equipment retailer Tiso.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.