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JD acquires majority stake in Activinstinct

JD Sports Fashion has acquired a majority stake in online multibrand sports retailer ActivInstinct for an undisclosed sum.

JD will work with the existing management team at Activinstinct, which also trades under the name Millet Sports, to increase the retailer’s presence in its core UK market and continue its expansion overseas.

JD’s executive chairman Peter Cowgill said: “We are delighted to extend our e-commerce and sports and outdoor performance operations through the acquisition of the and websites and we look forward to working with its existing management team to continue to grow the business from its Borehamwood premises.”

ActivInstinct, which has annual sales of £24m, sells premium and outdoor footwear, apparel and equipment from brands including Asics, Adidas and Canterbury.

The move follows the announcement earlier this week (November 13) that JD has taken a controlling stake in Scottish outdoor clothing and equipment retailer Tiso.

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