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JD fashion brands see sales fall

JD Sports’ fascias Bank and Scotts saw like-for-like sales fall 5% over the 18 weeks to June 8.

In an interim statement published today (June 19), the sportswear company said overall group performance was in line with market expectations.

However a decline in the fashion arm, which was “concentrated” in Bank, had held back overall growth.

The core UK and Ireland sports division recorded a 7% increase in like for like sales for the same period. These figures now include Irish sports chain Champion, which it acquired in 2011.

JD said it expected to see an improvement in the young fashion retailer in the second half of the year when the “benefit” of the new head of womenswear comes into play.  Asos’ former head buyer Debbi Ball joined Bank in March to oversee its womenswear offering.

The outdoor division also remains a “work in progress”, with growth in sales achieved only “at a significant margin sacrifice.”

JD said this division would make a “substantial but significantly reduced loss” in the second half of the year, following the relocation of its head office at Bury and the recent appointment of Lee Bagnall as managing director of Millets.

Revenues rose to £1.26bn for the 53 weeks to February 2 as like-for-like sales across the group’s retail fascias rose 1.2%.

JD Sports interim results for the half year ended 3 August 2013 will be published on September 18.

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