British men’s streetwear brand The Cuckoo’s Nest has been bought and put into administration by JD Sports Fashion.
Lila Thomas and David Acland of Preston-based insolvency firm Begbies Traynor were appointed administrators on July 6.
JD confirmed it bought the brand prior to the administration, but declined to give details.
It will sell the brand exclusively in its own fascias, which include JD, menswear business TesSuti, young fashion chain Ark and footwear and clothing retailer Size?
The Cuckoo’s Nest is currently stocked by Asos.com and footwear multiple Footasylum, as well as in independents including Xile Clothing in Edinburgh, Accent in Leeds and Diffusion, which has five stores in the West Midlands.
The reasons for the administration are not clear. One stockist said: “I haven’t had any communication at all from the brand. We have worked with them from the beginning so I was very surprised to hear it had gone bust.”
Another stockist said: “The Cuckoo’s Nest has been very hard to get hold of for the past few weeks and I had heard some rumours, but we haven’t been told anything. It’s a shame as they were a great brand for us.”
The Cuckoo’s Nest, best known for its graphic T-shirts, was established in 2010 in Lancaster by John O’Donnell.